“Sometimes I Dream…”

In Uncategorized on September 11, 2009 at 9:09 am

“That he is me. You’ve got to see that’s how I dream to be.” The famous lyrics to the Gatorade commercial “If I could be like Mike.” Michael Jordan, whom many credit as being the best basketball player of all time, will be inducted to the Basketball Hall of Fame today in Springfield, Massachusetts. Among this year’s class includes David Robinson, John Stockton, C. Vivian Stringer, and Jerry Sloan.

Michael Jordan revolutionized the game; his imprints are ever present today. But is it possible that Mike had a larger impact on society than on the game? To be considered the greatest ever, how can you be bigger than that? Well for Mike, he reign supreme in both arenas. He also revolutionized the sneaker. Nike and Mike formed a partnership that not allowed Nike to become the brand it is today, but also elevated Mike to iconic status off the court. So in 1984, according to Yahoo Sports Dan Wetzel, “With most of the NBA’s top players already locked up to Converse, Nike officials thought they should gamble on a rookie, a fresh new face for the league. Even more daring than that, Nike was considering creating and marketing a signature shoe around the player, and selling not just a piece of footwear, but an entire package of performance and personality.” Michael became that player. A 1998 JET article reported that Mike had a $10 billion impact on the U.S. economy. “With some help from outside economists, Fortune estimates the Jordan persona and product line has been worth $5.2 billion to Nike Inc. His worth to other companies he endorses was estimated at $408 million.” Michael Jordan’s impact today is still felt. In 2007 Jordan was tied for third place with Phil Mickelson as the top earning male athlete. Jordan’s royalties from the Air Nike brand is estimated at $800 million. “I dream I move, I dream I groove, LIKE MIKE.”


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